Our tv

We are making something new,
we are telling a new story,
we are moving elements of the old to create something new.
Now, I have intentionally used the word ‘new’ four times because new is defined as “existing or appearing for the first time”
That is what creators do – they make something appear for the first time.
And this process involves preproduction – the time before the action begins.
Sometimes preproduction is easy. You get lots of information, there is time for research, there are articles, posting and literature available to kick-start the creative process.
Other times, preproduction is difficult. There is a shortage of information, research is difficult, but none of this matters when you have to complete the task. You have to complete the task – and there is no room for excuses. This is our task as creative people, as journalists, we need to “find the story”, and then “tell the story” – to a predetermined audience.
This is when you need to focus on the production. Look at what you have, dig deep and keep track of the original brief.
Now while this should never become the standard operation procedure, there are times when something exciting happens.
You begin to see things you had never seen before.
You change angles and see an diamond hidden in an obscure interview.
You listen more intently because every word matters
You regularly check your understanding against the brief, working more intensely and intentionally
and
suddenly out of the haze of confusion, there is order
there is clarity
there is a story.